As print design celebrities go, you can't get much more entertaining than Knopf's associate art director, Chip Kidd. Since his TED talk a couple years back, Kidd has been riding the lecture circuit, which brought him to Edmonton this week. Earlier tonight, Kidd gave a talk very similar to the one posted below. While the aesthetic of his book covers can be hit or miss (usually hit, especially if you're fond of the 90s), I have yet to see one that doesn't succeed in making a strong conceptual impact.
Chip Kidd from Creative Mind at Brown on Vimeo.